Sony has a fancy new seal that they want to start slapping on new products. Specifically onto approved third-party peripherals for their game consoles. It could mean that we can expect better accessories or it may be a bunch of BS that does nothing but add a seal to products.
Before we can even guess what to expect, we have to wait and see who opts into the plan, and what nature of product they can get away with making. Hopefully it means better quality all around.