HP just announced its new range of Electronic Skins, aka eSkins. eSkins will function as a new display technology to personalize consumer electronics. It’s a flexible and reflective color film that can be used on a wide range of devices. Anything from cellphones to digital cameras, MP3 players, netbooks, notebooks, you name it.

eSkins is capable of reflectively displaying icons and alpha-numeric characters to personalize nearly any device. It’s compatible with roll-to-roll plastic circuits, allowing it to merge with proprietary, electrically controllable “inks” to achieve print-like color performance and transparency. Visibility is said to be excellent, even under direct sunlight, and it can also turn transparent, to reveal the surface below.

So your gadgets are about to get a whole lot more interesting. Should be fun to see what they do with it.

[businesswire]