It hasn’t really been a secret that Google wants into the ebook market. Now it’s happening. Tom Turvey (Google’s director of strategic partnerships) says that the program will be ready by the end of 2009. Details are still a bit scarce, but according to The New York Times, the plan involves selling the books at prices set by the publisher.

This is a departure to the rather strict Amazon pricing guidelines that sees most Kindle titles selling for $9.99 (Many publishers don’t like that). Also, the company will be selling readers online access to the titles. This means that access to your books won’t be limited just to a specific device, but it will require Internet access and some sort of off-line caching.

Look out Kindle. The big G is gunning for you.

[Engadget]