Unless you are a pretty serious game geek, you may not recognize the name Will Wright. Wright is the guy behind some of the most popular game franchises in PC gaming including SimCity, The Sims, and Spore. Wright has been with EA since it purchased Maxis in 1997.

EA and Wright have announced that Wright will be leaving EA to start a new firm called Stupid Fun Club. EA will be a major investor in Stupid Fun Club and Wright will run the company. Stupid Fun Club will be an entertainment think tank with the goal of developing ideas for multiple fronts.

The fronts will include movies, TV, video games, the internet, and toys. EA says that it has the rights to develop game concepts that come from projects at Stupid Fun Club. “The entertainment industry is moving rapidly into an era of revolutionary change,” said Will Wright. “Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment on a variety of platforms. In my twelve years at EA, I’ve had the pleasure to work alongside some of the brightest and most talented game developers in the industry and I look forward to working with them again in the near future.”

EA