If you see this thing suddenly appear in your living room, it might be a good idea to run. It wants to assimilate all of your Sony products. This nightmare-inspired mechanical heart is starring in a new series of Sony ads that will air during England’s World Cup qualifying campaign on ITV.
It’s built by special effects house Artem and consists of all kinds of Sony gear, with parts from BRAVIA TVs, Blu-ray players, VAIO laptops, Cybershot cameras, PS3s etc. Once it has absorbed enough Sony items, it will use it’s new powers to lower the price of the PS3 and lay the smack down on some Xbox 360 fanboys.
Then it will contemplate the death of Blu-Ray and have some lunch.