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New Microsoft ad cuts to the heart of the issue

Posted in Microsoft by Conner Flynn on March 29th, 2009

<a href="http://video.msn.com/?mkt=en-US&#038;playlist=videoByUuids:uuids:0bb6a07c-c829-4562-8375-49e6693810c7&#038;showPlaylist=true&#038;from=shared" target="_new" title="Laptop Hunters $1000 – Lauren Gets an HP Pavilion">Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion</a>
The ongoing war between Microsoft & Apple continues. In this new ad, Microsoft exploits Apple’s Achilles heel, being outrageously overpriced. It’s a brilliant ad that hits them right where it hurts. Because it’s true.

The ad shows a customer looking for a laptop for under a $1000. She searches both the Apple store and a conventional electronics store and finally settles on an HP laptop for under $700. Unlike their previous ads, this one works because it actually speaks to the consumer, and what matters to them. Getting a decent computer for a fair price.

As much as I admire the design in Apple’s products, the pricing has always been ridiculous. It’s the one thing that keeps them from having even more fans. Some of us don’t need to fit in with the cool kids bad enough to over-pay for a product.

It comes down to this. Is paying more for a name important to you? Are you the type who had to wear Guess jeans, just because of the name?

You know something, many of the generically named/packaged foods at the supermarket taste exactly the same as the name brands. I’ll just say that a fool and his money are easily parted, and leave it at that.

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