Honda builds giant LED display out of Insights

Posted in Automotive by Conner Flynn on March 29th, 2009

Honda builds giant LED display out of InsightsForget Samsung’s viral marketing ad with LEDs strapped to a bunch of sheep. Honda has gone all out, showing off its new Insight by turning their LED headlights into a gigantic animated Lite-Brite for an upcoming commercial. The commercial is called “Let it Shine,” and you can watch it below.

The Insight can cruise on electric power alone but not accelerate, so it isn’t technically a hybrid. The Insight’s main selling point is the price, starting under $20,000.

Very creative. They sure put a ton of time into those animations.

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