We’ve perfected the art of excellent sound and HD movies in our Home Movie Theaters. But something is missing. A sense of smell. If you can smell it, you are there. That’s where SMELLIT comes in. Imagine watching a chef make a pizza and being able to smell every detail, like you could also taste it. You could watch some Cheech and Chong movies and get a contact high.

SMELLIT works just like your printer, but ink cartridges are replaced with smell cartridges. As your DVD or Blu-ray player reads the video and sound information, SMELLIT processes the same DVD, but the ”smell CARD” decodes the smell information from 10 to 20 seconds* ahead of the actual scene so the odors have time to hit you. After information is read, the cartridge vaporizes a very small amount of “smell gel”, and the central fan distributes the smell in all directions. It can be loaded with up to 118 cartridges, each with a different “smell gel”.

Pretty cool but there are some downsides. Like watching frat boy movies where there’s a lot of farting and puking. I think I’ll pass on smelling that one. I also wouldn’t want to watch Chris Farley running around and getting all sweaty.

[Behance]