The smartphone market is booming and complex, feature packed devices like the iPhone and the G1 may catch the eye of fans of technology. However, there is a large portion of the handset market that cares nothing for all the geeky features and complexity of the average smartphone.

For the non-techie group of mobile phone users Pantech has announced a new black version of its Breeze handset. We first saw the Pantech Breeze in silver last year when it debuted at AT&T. The new handset is the same thing with a black case that may keep its looks longer than the silver version.

The Breeze is optimized for users looking for a device that is easy to use and make calls on. The keys and fonts used are large making for easy use for users with poor eyesight. The menu has been simplified to prioritize applications most often used and the handset features three quick call keys under the LCD that make calling common numbers easy and quick. The handset is available now for $29.99 after a new 2-year agreement and a $50 mail-in rebate.

Pantech