Lok8u has made the trek from the UK all the way to Vegas so they could show off their Nu•M8 GPS child locator at CES. It’s the “innovative new best friend for parents and children.” Yippee. Try telling your kid that after he’s been beat up for wearing such a hefty nerd watch.

The device is touted as the first of its kind, created specifically to be worn by children with the technology “cleverly concealed within a child’s digital watch.” Um, okay. I think everyone who sees this watch knows that something is up. The watch will also send an alert if it’s ever “forcibly removed,”, thereby forcing your child to wear their $218 watch.

I guess with younger kids it serves a purpose, but come on, it wouldn’t have been hard to style it up some.

[businesswire]