Most kids these days own a mobile phone and Samsung wants a piece of that action. The Toby or S3030 is targeting pre-teens and young adults. Tobi features unique GUI themes with animated characters, such as Monster theme, Snowman theme and Ocean World theme. The backside cover is changeable with a see-through protective sleeve, so a photo can be placed there. The phone will be available in six colors, Sweet Pink, Loyal Blue, Apple Green, Bright Orange, Oasis Blue and Snow Silver.

The safety features in the phone include SOS Call, SOS Message and Fake Call, allowing access to family members and friends in emergencies. Samsung’s Tobi is made from recyclable and biodegradable bio-plastic and has non-toxic paints and non-allergic materials. Even the earphone is made eco-friendly without any polyvinyl chloride. It will be available in Italy and UK this month and then other European countries, CIS, and China later this year.

[New Launches]