LG loves to collaborate with other brands. Looks like the newest brand will be that of Formula motorsports. They want some of that racing action so they can get back into that whole “Life Is Good” thing they killed. It’s as if the company is having a mid-life crisis and just wants to go really fast, like vroom.
It looks like they will be rolling out a Formula One handset sometime next year. The news comes on the heels of a new sponsorship deal with F1 earlier this morning, where LG’s Chief Marketing Officer, Dermot Boden, said that the Korean consumer electronics company is “looking to develop products in the future with Formula One.”
Whether that’s a new phone, or a bunch of consumer electronics is unclear. But whatever it is, it will be shiny, fast and branded.