Microsoft’s Surface technology has many uses, but one interesting way to use it is how it is being used by BMW. Here is a video that shows you how rich slobs can explore BMW cars with just their delicate and un-calloused fingers

“The Ultimate Driving Machine” being optimized with “BMW Product Navigator”. The touch screen system lets snooty BMW buyers configure their new car in a whole new interactive way. The exteriors and the interiors can be reviewed even before the car is purchased. That includes the color of the car.

The Richy Riches of the word can now feel like a Sci-Fi star. Consider it sort of a Build Your Own Penis Substitute system. Very fitting that a mid-life crisis should require a man to use touch in order to compensate for his own shortcomings, where touch has also been a factor most of his life.

[Carscoop]