Best Buy isn’t content to let Target get away with unique gift cards this holiday season. That’s why their gift cards for the holidays will double as speakers with a 3.5mm hookup. This way you can rock out while contemplating what to buy with your card.

Is it gimmicky? Sure. Will suckers fall for it? Enough will bite to make them happy they thought of it. And if it takes batteries like Target’s new gift card/camera, they might really make out great. The question is, how muc does it cost them to produce these cards? Bottom line, even though it’s gimmicky, it beats a wool shirt from grandma. Check out a cheesy video below.

[Engadget]