Art Lebedev Studios has introduced it’s Luxofor traffic light prototype, with square lenses that are lit up by superbright diodes to make it them more visible to drivers and pedestrians. As usual, a million of you have slapped your head and asked “Why didn’t I think of that?”

The square light fills up the same space taken up by a round lens more completely. It’s just a concept right now, but the Art Lebedev team wants to cooperation with road safety councils and local authorities to improve and design road markings and signs. What will the team think of next?

[Electronista]