This is news to our ears,fingers and teeth. Amazon is questioning the necessity of those rage inducing hard plastic containers that can presumably stand up to bombs and the jaws of life. They’re actually doing something about it. Starting today, consumers who are tired of fighting with this evil packaging can opt for products in Amazon’s “Frustration-Free Packaging,” which offers streamlined packaging that often includes recyclable cardboard.
19 products are currently available in friendly containers from companies like Fisher-Price, Mattel, Microsoft and Transcend. They have hopes of offering their “entire catalog of products in Frustration-Free Packaging” within a few years. Hopefully others in the gadget world will join in on this.