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Motorola Aura: A watch trapped in a phone’s body

Posted in Motorola by Conner Flynn on October 21st, 2008

Motorola Aura: A watch trapped in a phone’s bodyWhat is this new pretty thing? Surely that’s too nice to be a phone. It’s Motorola’s latest, the premium Aura handset, and it’s all about design. It was inspired by high end swiss watches. The phone’s switch blade design all by itself is driven by over 200 parts and 130 of them are ball bearings used to open the handset up to an estimated 100,000 times before failure. It doesn’t end there.

The display is the work of fine engineering too. Just 1.55-inches in diameter, it’s the “world’s first” circular cellphone screen and features 16 million colors and 300 dpi clarity. I guess it doesn’t hurt that it’s coated with 62-carat sapphire crystal too, in order to prevent scratching. The phone is quad band with GPRS and EDGE featuring 7.3 hours of talk time, 2GB, AGPS, stereo Bluetooth, microUSB port, and 2MP camera. It will be available starting December 4th for $2,000. Fine watch quality, fine watch price.

[Motorola]

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