Best Buy, besides doing exclusive tie ins with Toshiba and Klipsch, also is showcasing today a new HP laptop, the dv3510nr. This offering, plus the Toshiba one, are part of the company’s new customer-feedback driven, exclusive Blue Label series of consumer electronics products.

The Blue Label line has Best Buy working with manufacturers to design products which “address the needs” of consumers. The CE retailer learned from its customers about laptops that they want “longer battery life, a thin and lightweight design, an illuminated keyboard, more optimal screen size and superior warranty support.”

The HP Pavilion dv3510nr, to that end, retails for around $1,200. Key features include a weight of under five pounds, a 13.3-inch display, up to four hours of battery life and a backlit keyboard. They should be available now.

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