If you’re going to promote your own platform while dissing the other guy’s, it’s probably a good idea to not use the other guy’s to create your commercial. Turns out that phase two of the “I’m a PC” advertising against Apple was created on a Mac. Ironic. What are the chances that Apple is going to run with this and make fun of them for it? Probably pretty good. Metadata found in the images of the PC user featured on the “I’m a PC” web site tells the tale.
The data showed that the images were produced using Macs that were running Adobe Creative Suite 3. Microsoft responded by saying that “as is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both Macs and PCs.” After that the metadata was gone.