Frog Design has been busy re-inventing the light bulb, while Edison mumbles and rolls over in his grave. Frog is the legendary firm that has designed some of the first Apple computers, Sony TVs, and a whole lot of other neat stuff that you probably love.

Now they’ve upgraded the LED bulb in a form that those consumers who hate change, may just embrace. They apparently have a 30-year lifespan, better color rendering and no harmful pollutants like compact fluorescents. It’s a great idea that would convert tons of consumers who prefer baby steps or simply prefer the old style bulb look.

[Frog Design]