When customizing your PC at Dell, you can now click on a $19 option called “Iron Man movie with bonus content?” Say what? We love Iron Man, but surely it’s full of evil DRM. It’s what Dell’s Global Consumer Group Director is calling Dell’s “slow immersion into content as a major piece of the puzzle in terms of what consumers want from a PC.”

The flick can be had on the Inspiron, Studio, or XPS laptop or desktop, playable on that machine or your choice of Windows Media Extender. Dell will soon offer more movie preloads and eventually a whole iTunes type of download store. The move is a gutsy one and could let them get to customers first, before Apple. Customers getting movies when they purchase their PC should give them an advantage.

[Dell]