Nintendo’s Wii has now surpassed the Xbox 360 as the leading console in U.S. homes among the latest generation of video-game players. As of June, U.S. consumers bought nearly 10.9 million Wii consoles since it’s introduction, which makes Nintendo top console dog. In fact, the Wii has been the top-selling console in all but one month in the U.S. since it launched, according to research firm NPD Group Inc.

Nintendo is projecting that worldwide, the Wii’s annual sales will surpass the number of consoles that Sony sells for the first time this fiscal year. The formula seems pretty straightforward. Get people actually in the game with motion control and Miis, appeal to all ages and keep the price somewhat reasonable.

[Bloomberg]