EA has dominated the football video game genre for years and is the only NFL based video game available. EA is marking the release of Madden NFL 09 with a special event called Maddenpalooza that will celebrate the anniversary of the franchise and the launch of Madden 09.

EA says that Maddenpalooza is a celebration of music, sports and gaming fans and the event will be hosted at the Rose Bowl in Pasadena, California on August 11. The event will run from 2 p.m. to 10 p.m. the day prior to the official August 12 launch date for the game.

EA says that several bands featured on past and present Madden titles will be playing including Good Charlotte. Autograph stations with retired NFL legends will be on hand along with NFL activities and kiosks to play the game. A Wal-Mart pop-up store will also be on site to sell the game to attendees.

EA