In a joint project, the University of Leicester and Doritos have been working together to create and broadcast the first commercial aimed squarely at aliens. You know, because they might be looking for a different kinda chip after all several millenia of the same old junk.

Maverick Professor and crazy as a bag of chips, Darren Wright says that “everything is going as planned” and that it’s sure to be “an historical moment for it is the first time that we will broadcast a message to the space, far beyond our Solar System.” The target seems to be alien consumers located about 42 light years from the Earth, in an area that’s virgin territory for Cool Ranch and the mystery flavor gimmick known as “The Quest”. I’m sure they’re itching to corner the market in that sector of space before everyone from Coke to Pringles starts sending their own spam.

This craziness all comes from an interactive contest held in the UK. The winner got the chance to send their idea into space. We better hope they don’t mis-interpret our flavors to mean, “Hey, why not come on over and give me a rectal probe when you get the chance. Oh and your mom!”

[theslogan]