Target Speed Racer gift card flash drive

Posted in Flash Memory by Conner Flynn on April 17th, 2008

Target Speed Racer gift card flash drive
Target sure knows how to market themselves. Warner Brothers does too. The proof is in these awesome gift cards. Target’s Wii cards looked really cool, sure. But these Speed Racer themed cards feature a USB flash drive which makes them useful too. They include an integrated inch-long USB cable that’s flush in the card and is released via a mechanical switch on the bottom edge. The cards only hold about 62.8 MB, but the upside is that 51.6 MB of that is packed with awesome Speed Racer promotional materials. Stuff like a PDF coloring book featuring the Mach 5 and other vehicles, coupons for Speed Racer toys, wallpaper, videos and even a cheat code for the Wii Speed Racer game.

The cards are obviously a team-up between Target and Warner Brothers, to promote the new Speed Racer movie. It’s a pretty smart idea. I’m not sure if you are required to actually put any money on them or not.

[gamertell] VIA [Ohgizmo]

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One Comment to “Target Speed Racer gift card flash drive”
  1. patrick Says:

    The Wachowski bros certainly put a lot of effort into making Speed Racer… the movie overall looked and felt like a cross between anime, a kaleidoscope, that Flintstones movie, a video game and the Dukes of Hazard

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