You no longer have to skulk in dark corners and whisper the secret password in order to trade in your HD-DVD for Blu-Ray. According to the AP, the electronics retailer is officially launching the promotion. Circuit City will be accepting returns of HD DVD players within 90 days of purchase, with a proof of purchase receipt.

Customers can receive store credit or use it toward the price of a Blu-Ray player. Circuit City will definitely be scoring some customer goodwill points with this promotion. Great move. Now, all you HD-DVD buyers have to do is find someone to buy your movies.

[AP]