Here’s another huge blow that the struggling HD-DVD format did not need. Netflix, the online and mail video rental giant will follow its rival Blockbuster’s footsteps and carry Blu-Ray exclusively. With endorsement to The future is Blu campaign, the company will now only buy Blu-Ray discs going forward and will phase out their stock of HD-DVD by the end of the year.

“We’re now at the point where the industry can pursue the migration to a single format, bring clarity to the consumer and accelerate the adoption of high-def.”, said a company spokesman. Netflix stated that they expect all studios to begin to publish movies on the Blu-ray format. With Netflix’s over seven million subscribers, I think it’s fair to say that this is a killing blow in the format war, whether the effects are immediate or forthcoming.

[dbtechno] VIA [Slashgear]