Microsoft announced Monday that it is going to acquire Danger, software maker for the popular consumer-targeted Sidekick mobile device. Reportedly the purchase came after months of negotiations, with Danger receiving a number of different offers and Microsoft doubling their original offer to keep Danger out of others hands. That offer has been rumored to be as much as $500 million, but no official terms of the deal have been revealed.

While Microsoft has done well making software for smartphones the company mostly targets business users and fewer general consumers. The Sidekick from Danger is almost the opposite and is aimed at the younger consumer-based market in which Microsoft seems to be keen on getting into. Microsoft also recently made a $44.6 billion offer to Yahoo to help build a larger online, consumer-facing presence and could have Danger in mind to be part of that overall strategy, working against dominate competitive figures like Google and RIM.

Danger is a Palo-Alto, CA based company founded in 2000 by three software engineers who all had formerly worked for Apple. The company is most noted for the Sidekick devices which was one of the early mobile devices that gave consumers a communication medium with data aside from email.

NYT