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CEA finds high awareness of DTV transition

Posted in Television by Nino Marchetti on February 8th, 2008

dtv-awareness.jpgEven as Best Buy rolls out its own converter box for the upcoming national transition to DTV, awareness among consumers about this change over seems to be on the rise. This is according to findings from a new CEA study.

The Consumer Electronics Association found awareness of the DTV transition has grown some 80 percent since 2006. The joint effort between the federal government and the private sector to educate on this change seems to be working, with consumers learning about the transition from television (72%), family and friends (39%) and the Internet (26%).

CEA also gather some data on the new coupon program being used to help cut costs on converter box purchases. It found only 11 percent of television households – approximately 13 million – are solely over-the-air households, indicating that NTIA (National Telecommunication and Information Administration) has sufficient converter box coupons to meet potential demand.”