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Best Buy kicking off digital converter box sales

Posted in Television by Nino Marchetti on February 7th, 2008

best-buy-converter.jpgBest Buy is getting all set to unleash its digital converter boxes on the shopping masses as America counts down towards the government mandated DTV transition occurring in 2009. It will have in stores on Feb. 17 the new Insignia Digital-to-Analog Converter for Analog TVs – also known as the NS-DXA1.

The NS-DXA1 is pricing at around $60 at Best Buy, but coupons being made available from the National Telecommunications and Information Administration (NTIA) knock $40 off of that. These boxes change “over-the-air broadcast signals to a readable analog format for TVs that rely solely on over-the-air broadcasts for content as opposed to receiving programming through a cable or satellite subscription.” They measure 8.5- x 6-inches and are eco-friendly.

Best Buy is also pushing to educate the masses about the DTV transition by offering launching a dedicated hotline – 877-BBY-DTV9 – where consumers can call and speak with a trained home theater specialist. You’ll also be able to ask questions of Best Buy employees in the stores.

Insignia NS-DXA1

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