WD launched the new My Passport Essential USB hard drive today with a new glossy look created to go along with the design of the company’s popular My Book hard drives. Like the My Book, the small new Essential drives have that “book” look to them with a bull-nose “binding” on one side.

But, aside from the new glossy digs this drive is still pretty much the same small pocket-sized portable drive that’s powered solely from its USB connection. It comes in sizes of 160GB, 250GB and 320GB with the largest capacity launching with a price tag of a penny under $200. They also come with some software to automatically sync up and store data from your computer along with some Google tools.

Western Digital has the new drives available now from their site and already out in some physical retail locations.

WD My Passport Essential Drive