We may have to wait quite awhile for color e-ink displays, but in the meantime, B&W e-ink displays are hitting every product you can think of, including watches. The PHOSPHOR Ana-Digi Watch sports a traditional analog clock face with your typical hour, minute and second hands, with a digital e-ink display.

With the e-ink display, you can have a standard analog clock face, a digital face, or your choice of several other faces at the push of a button. It’s available for a hefty $250, but at least for that price you have a choice of leather or polyurethane band. It’s not a bad looking watch. I like it, but it seems like they could have done something a bit cooler, instead of simply slapping “E-Ink” on the face. After all, with E-Ink technology you can finally make branding a product a little cooler. Maybe you can turn it on and off with the e-Ink, but somehow I doubt it.

[PHOSPHOR Ana-Digi Watch] VIA [OhGizmo]