Bikes have been jealous of cars for years now, with their fancy turn signals, steering wheels and mirrors. And bikes came first, adding insult to injury. Sure you can put a turn signal on a bike these days, mount a rear-view mirror, even put a Baseball card in the spokes, but it just hasn’t upped the cool factor on bikes. Enter the Cerevellum Rearview Monitor.

It’s a nifty rear-view monitor you mount on the handlebars of your bike. Whether you have a Pee-Wee Herman bike or a new fangled modern one, it will up your bicycle street cred. It’s headed to production soon and will sell for $200. It comes with a camera you can mount anywhere and features a 3.5-inch screen, along with 32MB of storage for workout data and four USB ports for expansion modules such as GPS, a heart rate monitor, and one that calls 911 because you’ve been flattened by a Semi while paying too much attention to this device. Also has about 4-hours of battery life.

Just remember this: Eye on the road, or die on the road. That’s my motto.

[Be Sportier] VIA [Engadget]