Now we know damm well Apple’s iPod is the big king of the hill when it comes to portable media players. More of these puppies are in the hands of listeners than we can even think about. It’s good though now and again to remember the other companies left in Apple’s dust, especially when they mark a decent milestone of their own.
Creative is in that ballpark now, we think. The company said today it has now shipped a total of 25 million MP3 players. It is said to be as well the world’s second largest MP3 player company in global unit shipments. Creative debuted ts first NOMAD flash memory-based player in 1999, and in 2000 launched the Creative NOMAD Jukebox. This was followed later by the Creative MuVo and Creative ZEN families of players. Some of these products have gone on to win various critic awards and such.
“Shipment of 25 million MP3 players marks a major milestone in Creative history, as our player unit volume exceeds the combined unit sales from some of the biggest names in consumer electronics,” said Sim Wong Hoo, chairman and CEO of Creative. “We believe that we now have our strongest lineup of MP3 and portable media players ever, as we continue to innovate with our recently introduced ZEN Stone, ZEN Stone Plus, and the credit card-sized ZEN.”