Consider this next time you are about to click on the buy link to complete your TiVo purchase through Amazon: a larger number of people just like you are doing just the same. This is according to the Consumer Electronics Association, who is out with a report today CE shopping online is on the rise.

The CEA estimates over 14 percent of the close to $160 billion spent on electronics in the last year was spent online. This is up from five percent in 2005, making this product category follow only books and clothing as items purchased most often online. The consumer electronics trade group estimates consumers will spend a staggering $22 billion on electronics this holiday season through outlets like Amazon.

The study further shows, said the CEA, “that brick and mortar retailers are the most commonly visited sites by online CE shoppers. In addition, more consumers go online to research and compare prices and then buy in the store (47 percent) than vice versa (17 percent). A growing number of consumers (11 percent) are even going online and then picking the item up in the store.”

CEA Study