Normally information that a company is doing nothing with their products price is hardly newsworthy, but when the company is game console giant Nintendo and it’s two major competitors are slashing prices for the upcoming holidays it something to take note of. At least that’s what Nintendo would like as the companies U.S. marketing head George Harrison continues to add onto CEO Reggie Fils-Amie’s talk of Wii game console shortages through the holidays.

According to Harrison, the company is currently making decisions in the nick of time on how many consoles Nintendo is going to make available for the U.S. market. With 10 days of shipping involved and the holiday season right around the corner the company still feels they won’t have enough to meet demand. Nintendo has consistently been the current-generation game console to beat leading sales against rivals Microsoft with the Xbox 360 and Sony’s Playstation 3. The game consoles from both Microsoft and Sony have seen price cuts and promotions recently, gearing up for the holiday season to compete against the still-lowest price Wii. According to Harrison, the Wii still has a major advantage over the other consoles in that they appeal to a broader audience of older generations and women compared to their competition. Due to this the company sees no reason to make any changes to their price point.

“We’ll stay at $249 for the foreseeable future. We are still selling everything we can make,” Harrison said. “We think we’re in a great position. Both our competitors took price reductions and it hasn’t stalled our momentum at all.”

Nintendo plans to have a whopping 16.5 million Wii game consoles to consumers worldwide by next March and has 86 Wii games scheduled for release before the end of the year.

Reuters