RCA dogs find new home in Audiovox |
It looks like the RCA dogs (and we don’t just mean the products) are set to find a new home today as it was announced Audiovox will acquire the rights to the RCA consumer electronics brand from Thomson. Total cost? $19.7 million plus some other fees - that’s a lot of dog bones.
The acquisition of the RCA brand by Audiovox extends to Thomson’s U.S., Canada, China and Hong Kong consumer electronics audio video business. Audiovox earlier this year had purchased Thomson America’s CE accessory business, granting it the rights to to the RCA brand for consumer electronics accessories.
The deal is expected to close by the end of the year. “This acquisition adds the well respected RCA brand for a wide variety of consumer electronics audio video products to our brand portfolio and enhances our purchase of the RCA consumer electronics accessory business made earlier in the year,” said Patrick Lavelle, president and CEO of Audiovox.
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