LG recently introduced to the global stage a smaller plasma television as it tries to target price-focused shoppers. The new 32PC5RV is available in Brazil right now and should hit other markets, including North America, in November.
The LG 32PC5RV sports a 32-inch plasma television designed to compete against 32-inch LCD televisions. It has a 16:9 aspect ratio screen and a 0.001ms response time. HDMI and component ports let one connect the flat panel display to a DVD player or home theater.
“It’s about carving out a new niche for a growing demand,” said Simon Kang, president and CEO of LG Electronics Digital Display Company. “When there is a large flat-panel TV in almost every living room in the high-end market, people start to want a more personal TV set for cozier settings, which has led to the ‘second TV’ trend. Meanwhile, there is explosive demand for this size of flat panel TV in emerging markets, in part due to the 2008 Olympic Games in Beijing. Until now, people had previously only been able to buy an LCD TV in this size range. So we are offering a plasma option, which is also easier on the eyes, to provide more choice to consumers.”