Sony has recently announced the release of a new Walkman for portable media loving folks in Japan which takes advantage of the area’s 1seg live television broadcast. The Walkman NW-A910 can not only pick up the 1seg signal but it can record video content directly to the player and you can schedule as many as 10 programs up to a month in advance for a total of 100 hours of recorded TV. Now that’s cool.

The new Walkman also sports an FM tuner, has the ability to record and encode your CD’s all inside the player and comes with some noise canceling headphones. All this in three different models with capacities of 4GB, 8GB or 16GB. It’s just hard not to like this little PMP.

The media player is about the size of a credit card with dimensions of 86.8mm × 48mm × 12.3mm and houses a 2.4 inch display. A rechargeable battery lets you play up to 36 hours of continuous music or 6 hours of video and supports formats of MP3, WMA, ATRAC, PCM and AVC(H.26)/MPEG-4 video. The features are nice and the size is right but unless you live in a place that broadcasts 1seg TV it’s difficult for us to justify the cost at a little under $400 for the 16GB model.

The NW-A910 will come in colors of silver or black on when it hits the streets on November 17.

Sony Walkman NW-A910 (translated) via Degadget