SanDisk is getting into ExpressCard technology with the unveiling today of a new related product line up. The first offering of the SanDisk Express line is the SanDisk Express Card, available in November.

The SanDisk Express Card is targeted towards professional videographers and photographers who record with gear which uses ExpressCards rather than magnetic tape, hard discs or optical discs. The card will be available in 8GB and 16GB sizes, priced at around $500 and $900 respectively. One will, says SanDisk, be able to get recording time for high-definition video capture, at 35 megabits per second, to be approximately 30 minutes on the 8GB card and 60 minutes on the 16GB card.

Sony is apparently the first major video equipment maker to adopt ExpressCards as video recording media, using it in one of its new camcorders. The move to bring this format to camcorders could be a boon for videographers recording lots of HD footage at events.

SanDisk Express Press Release