Norcent isn’t exactly a name which rolls off of the tongue when you think of well known consumer electronics companies. It’s no wonder that a new digital camera it recently released, the DCC-725, has quietly begun hitting retail outlets for about $110.

The Norcent DCC-725 isn’t particularly exciting as far as compact digital cameras go. It’s a seven-megapixel model with 3x optical zoom, 4x digital zoom and a 2.5-inch LCD display. It has 15 picture taking modes, including a movie recording mode which will capture video at several different resolutions. The DCC-725 has 16MB of internal memory, offering a SD card slot for expansion.

What more is there to say? Not much really - just what seems to be another average digital camera which falls into the middle of the pack. At least it’s fairly cheap.

Norcent DCC-725 Press Release