Microsoft let it be known today pre-sales of the three Halo 3 editions are on fire at the moment, having soared past the 1 million mark. The game debuts Sept. 25.

Halo 3 preorders are so intense, said Microsoft, it expects the Legendary Edition to be sold out by the time the game launches. Retailers such as Gamestop and Best Buy have indicated that presales are among the fastest in video game history.

Halo 3 has also seen very well known consumer brands do product tie-ins much like you see with the premiere of a major motion picture. Some examples of this include a co-branded drink with Mountain Dew, Halo 3 branded 7-Eleven cups and Halo 3 packaging at Burger King. Long live the Master Chief!

Halo 3 Press Release