Apple iTunes has finally begun offering something that the folks in the UK have been anticipating for some time - iTunes video. The Cupertino-based company recently signed a deal with a number of studios including ABC, the Disney Channel, MTV, Nickelodeon and Paramount Comedy to bring video content to the mammoth online media downloading site.

Prior to this move, UK users of iTunes where only able to download trailers and some music videos. Now they’re being treated to video content from 28 different shows such as TV episodes of Lost, 24, South Park, Ugly Betty and That 70’s show. Apple says that they plan to expand this selection and continue to add more programming content. The episodes are currently going for £1.89 each.

Apple also confirmed that there’s an upcoming special event on September 5, tagging the invite with the words: “The beat goes on”, which of course immediately rekindled our Beatles-iTunes curiosity, but it looks like we’ll have to wait a few more days to find out for sure.