If you want an example of how big the hype for “Halo 3″ is getting look no further than the Bungie website. The designers of the franchise commented on the speculation that “Halo 3″ won’t ship with online co-op play. Here’s a clip: “As we approach the tail end of development, we will have a clearer picture of whether or not that online feature will be included. Assuming either way would be foolish at this time. We will say more when we feel it’s prudent. Because that’s how we roll.”

“How we roll” translated from arrogant developer talk into consumer talk means “It doesn’t matter if the game has co-op play or not because we know that you will buy it anyway.”

Another example of Bungie ramping up fan expectations came with the showing of a real-life working reproduction of a “Halo” Warthog, one of the futuristic vehicles you drive around in the games. The Warthog was made by WETA Workshop, Peter Jackson’s special effects company that will also make the effects for the live-action “Halo” movie (which we assume may or may not happen. Because that’s how we roll.)