Apple released a couple new announcements today regarding Friday’s iPhone release from Apple and AT&T regarding the pricing plans for the mobile device along with activation information once you get your iPhone.

The rate plans for the voice service are bundled with the data plan and come in three different configurations. All three plans include unlimited data, mobile to mobile and includes Visual Voicemail. Visual Voicemail allows users to “see” the voicemail messages listed that are available to listen to and choose which to hear. The three monthly rates available for the iPhone run $59, $79 and $99 with voice minutes of 450, 900 and 1350, respectively.

Also, remember how iTunes is required to setup your iPhone? According to the announcement today, your iTunes account will be needed to activate your iPhone once you get it. This will probably work well for Apple and AT&T, especially on Friday, to get people out of their store to and activate their iPhone (or put it for sale on eBay). The activation will guide users through selecting the service plan and payment method, and then will allow them to sync up contacts, bookmarks and media similar to the way it works currently for an iPod.

Hopefully someone will tell those folks in line already that they will have to take their iPhone home first to activate and won’t be able to call for a ride.