Dogs and barking go together like cats and meowing, milk and cookies and Britney Spears and a wig. If you’re the owner of a pooch that can’t seem to learn to stop barking at every slightest thing you should think about investing in Good Life’s Ultimate Dog Silencer.

No, it’s not a trip to the pound; instead it’s a doohickey that fastens onto a collar. Every time your dog barks the UDS emits high-pitched sonic and ultrasonic frequencies, the latter being only in the range that your canine companion can hear. The makers of the device claim that eventually your dog will come to understand that every time they bark an unpleasant sound is heard, and just like Pavlov learned in his famous experiments, they will pick up the hint and stop barking so much.

If you think this sounds a little cruel, remember that you can take off the collar when the doggie has learned his or her lesson. Also, you can customize the sensitivity of the Ultimate Dog Silencer so that only barking above a certain volume will set it off, as well as being able to modify the pitch of the sound frequency emitted to best suit your dog’s particular bark.

The Ultimate Dog Silencer comes with a one year warranty, is water resistant and runs for $69.95 on the company’s website.