JumpTV Increases Exposure Through Joost |
It was recently announced that the global video carrier JumpTV Inc. well be bringing international television channels to Joost. Recently, Joost has been signing deals with many media publishers. One of the more noteworthy pact is the one with Viacom Inc. which will allow Joost to screen content from big channels such as MTV, Nickelodeon, Paramount and Comedy Central.
What sets this deal apart from the rest is that JumpTV Inc. already has its very own online network for videos. However, they are more focused on local shows from around the world than anything else. The CEO of JumpTV, Kaleil Isaza Tuzman, said that they will continue to show videos on their network, but are using Joost to reach a ‘broaderwider audience’. Thanks to this, we can look forward to seeing more and more videos pop up on Joost.
For those of you who aren’t too familiar with Joost, it’s a software for distributing videos and TV shows in the same P2P way as BearShare or Limewire. Created by the very two who brought you Skype and Kazaa, Joost is still in beta but steadily growing.
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Joost scores yet again. It seems like they’re learned from their Kazaa-days (and lawsuits) and are eager to cut deals for content. This will bring them success, as content owners have been looking for a legal, secure outlet online. And demand is finally at a high point.
This giveme a lot of hope for TV over the internet. Once users start trying Joost, and liking it, the advertising will be much more open to leaving traditional TV, and finding a home on the web.
As soon as there is a way for advertisers to distribute their ads across many different web outlets (to add up to the formerly huge one-to-many numbers) traditional TV will be on its way out.
Now, how can I watch Joost from my couch?
Maureen