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Wikipedia Cracks Top Ten Most Popular Sites in U.S.

Posted in comScore,Google,Hitwise,News,Wikipedia by Paul Patterson on February 17th, 2007

Wikipedia Cracks Top Ten Most Popular Sites in U.S.January marks the first time Wikipedia has made the top ten list of most popular Web sites in the U.S.

In a report from comScore Networks, the online encyclopedia officially came in ninth with 42.9 million unique visitors last month, just behind Ask Network with 49 million and ahead of The New York Times (#10). This is a significant improvement over last January where it languished in 33rd place with 18.3 million unique visitors.

Much of Wikipedia’s recent U.S. success may be attributed to some generosity from Google. A report from Hitwise indicates that Google traffic to Wikipedia is up 166% Year over Year. The analysis showed that for the week ending Feb 10, 2007, 70% of Wikipedia’s upstream visits came from search engines – 50% from Google alone.

Wikipedia’s Upstream Traffic Sources

The percentage of Google’s downstream traffic going to Wikipedia increased by 166% year over year (week ending 2/10/07 vs. week ending 2/11/06). Hitwise also mentioned that Wikipedia was the #3 website in Google’s downstream last week, just behind Google Image Search and MySpace.

Wikipedia is already an international favorite, regularly enjoying a position in the top 10 list of most popular Web sites. Globally. Wikipedia sites ranked sixth in December with almost 165 million unique visitors, according to comScore.