Vodafone can add yet another service to its growing family of mobile applications. In a recent announcement from the mobile telecommunications company, Vodafone Live! will now offer Google Maps for mobile in addition to Google Search.
In the agreement, Vodafone and Google will develop a location-based version of Google Maps for mobile. The service is expected to offer customers access to maps, local listings, local search, and navigation capabilities. Google and Vodafone are also developing a service that provides customers on selected handsets with an automatic user-location capability.
Other enhancements include changes to Vodafone’s multimedia portal, Vodafone live. These changes will include search technology from Google that enables customers to access both on-portal and off-portal sites in the wider mobile internet.
This announcement is another example of how Vodafone is working to bring popular Internet brands and services to the mobile phone. An announcement from last week introduced a version of YouTube Mobile for Vodafone customers.
“Vodafone sees Google Maps as a new milestone in the relationship that both companies are developing. It is a prime example of how Vodafone, through its location service and distribution scale, can complement Google’s products and unlock mass-market access to exciting services,” said Frank Rovekamp, Global Chief Marketing Officer of Vodafone.
The search service launched in Hungary in December 2006 and is aimed to be rolled out in other key European markets throughout the rest of the year. Customers in selected markets will be able to enjoy unlimited use of Google Maps for mobile, subject to the data limits with your current plan.