Technology continues to become more miniaturized day-by-day, with thinner, sleeker gadgets constantly rolling out from the design headquarters of the world’s electronics and computer manufacturers, but it’s dog-gone rare when a company beats its own record and renders its latest merchandise obsolete before it goes on sale.

The suits at Samsung SDI are currently gloating over their compatriots over at Samsung Electronics for coming up with a thinner LCD, creating a display that’s only 0.74 millimeters thick. That’s .08 mm thinner than the 0.82 mm units the Electronics boys announced just three short months ago. Is it too late to take back their Christmas bonuses?

While the new 0.74 mm LCD is a prototype, SDI is set to roll out a practically supersized 1.9 mm wide LCD in Q2 of 2007 as part of the company’s Ultra Edition II series of phone products. Samsung SDI said that the new 0.74 mm screens won’t be implemented until the company’s next generation of handheld devices. So, buy now or wait a year?

Samsung may be the current leader in having the thinnest LCD technology but rival manufacturer LG Philips LCD is miles ahead – well, really it’s about a foot-and-a-half ahead — in the race to manufacture the largest screen. LG unveiled a 100-inch LCD TV screen last March, beating the biggest Samsung model by 18 inches. At the time Samsung said that it didn’t have any plans to make an LCD larger than 82 inches. Maybe the old adage is true for the workers at Samsung: it doesn’t matter how big it is but how thin you can make it.

KoreanTimes via Gizmodo